Absolut Vodka Art
Art Project / Campaign
Every year Absolut Vodka releases a limited edition bottle. The 2018 theme was LOVE, and the keywords for the campaign were bold, vibrant, colorful, positive.
I was one of the artists asked to create artwork inside a wooden cube, inspired by the look of the Love bottle and its color palette, some of my posters and the yummy drink Soho Mule.
There was some technical aspects to take into consideration; for example two bartenders were to create a drink inside the box, through the holes on the side.
More details further down.
The color palette and bottles that was presented in the visual brief.
Soho Mule was the chosen drink to be inspired by.
Some of the posters I'd previously made for my own project NiceEasy, that the client gave as a creative reference in the de-brief.
Very, very quick sketch of the box in an early stage.
The campaign video
─ Absolut Vodka
─ IAM Productions
Type of Project
─ Art Work