OOAK

App

OOAK was an app created by a new branch, Next, within the Schibsted concern. The purpose of Next was to identify digital marketplaces that could be evolved. We found that the existing markets for second hand clothing were subpar and the demand for better ones high, so we created a vintage application. As the head creative I wanted to focus on an easy user experience with minimalistic design elements, to let the garments stay in focus. The typography was clean and icons avioded when not necessary. Like they say in fashion; less is more.

More details further down.

Agency
─ Schibstedt Next 

My Work
─ Creative Direction
─ Visual Design
─ UX Architecture
─ SoMe Strategy
─ Logo Design
─ Copy & Name

Year
─ 2016

Aftermath
─ The app reached top 10 on AppStore and we reached over 5000 organic followers on Instagram within six weeks. Though this app was on the road of success Schibstedt Next chose to close shop and the app was shut down.

More projects

Ikea Sweden + Korea Young Design Week

National Museum of Art & Design

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