A promotion for WeSC I did at Hyper Island (school project). It's the first time I held a film camera and I loved it. With a budget of exactly zero dollars and a tight schedule this is what I did. Everything from doing storyboards, styling at the shoot, editing, filming.
My concept was to soften up WeSC's image and have a girl (the lovely ms. Ninni Bergstrand Wanngård) as the main character, since it's a lot of boys today. I wanted to create a warm and gentle feeling, but at the same time not be cheesy or un-cool.
I wanted the boys that were going to see this short commersial to fall in love with Ninni and the girls to want to be her. Or fall in love with her as well. I faked a lot of stuff when I edited the film in After Effects; the sunlight, the hippieness and glow for example.
Music by my wonderful and talented friend The Bloody Romance.