The XV is the promotion project for our class, Digital Media 11 at Hyper Island. We are the fifthteenth class, which is what the XV stands for.
I was a part of the idea developing as well as the promotion group. Our aim was to build a hype and mystery around our campaign, to make people wonder what the XV was and who it was. And then discover how great each individual in our class is.
Reaction from David Martin at FI NY from whatisxv on Vimeo.
